Mispelled Projekts

Incorrect, for a reason.

About

Incorrect, for a reason.

[How we work]

001

Interrogate

We begin with the brief — but not by accepting it. Most briefs are the wrong answer to an unasked question. We work through the brief before we respond to it.

This includes

Brief interrogation session

Problem reframing if needed

Scope defined from understanding

001

Interrogate

We begin with the brief — but not by accepting it. Most briefs are the wrong answer to an unasked question. We work through the brief before we respond to it.

This includes

Brief interrogation session

Problem reframing if needed

Scope defined from understanding

002

Appraise

Before any studio engagement, we run a Design Appraisal. A structured evaluation of what exists, what's missing, and what it's costing. The output is a Design Intelligence Report.

This includes

Six-dimension scoring

Design Intelligence Report

Prescription and next steps

002

Appraise

Before any studio engagement, we run a Design Appraisal. A structured evaluation of what exists, what's missing, and what it's costing. The output is a Design Intelligence Report.

This includes

Six-dimension scoring

Design Intelligence Report

Prescription and next steps

003

Author

Then we build. Identity, product, industrial, or digital — scoped precisely around what the appraisal found. Work that is authored, not optimised. Every decision traceable.

This includes

Scoped studio engagement

Authored, not generated

Delivered to brief

003

Author

Then we build. Identity, product, industrial, or digital — scoped precisely around what the appraisal found. Work that is authored, not optimised. Every decision traceable.

This includes

Scoped studio engagement

Authored, not generated

Delivered to brief

[Meet Our Team]