Incorrect, for a reason.
Incorrect, for a reason.
Incorrect, for a reason.
< Clients >
< Clients >
< How we work >
< How we work >
00A
Find the problem
Every brief is a guess about what is wrong. Usually a good guess, rarely the whole story. We ask questions until we can state the real problem in one sentence, and we agree it with you before any design starts.
This includes
Working sessions with you and your team
The problem, in one sentence
Scope set from that
00A
Find the problem
Every brief is a guess about what is wrong. Usually a good guess, rarely the whole story. We ask questions until we can state the real problem in one sentence, and we agree it with you before any design starts.
This includes
Working sessions with you and your team
The problem, in one sentence
Scope set from that
00B
Show you the other option
There is a safe version of your brand and you have probably already pictured it. We show you that one, and the one most studios would not put in front of you, with the reasoning for both. By the time we recommend one, you will know why.
This includes
Routes that differ in strategy, not colour
The reasoning behind each
A clear recommendation
00B
Show you the other option
There is a safe version of your brand and you have probably already pictured it. We show you that one, and the one most studios would not put in front of you, with the reasoning for both. By the time we recommend one, you will know why.
This includes
Routes that differ in strategy, not colour
The reasoning behind each
A clear recommendation
00C
Build it
Then we build. Identity, product, industrial or digital, scoped to the problem we found rather than the one the brief described. Every decision traces back to a reason you have already seen.
This includes
Scoped studio engagement
Authored, not generated
Every decision traceable
00C
Build it
Then we build. Identity, product, industrial or digital, scoped to the problem we found rather than the one the brief described. Every decision traces back to a reason you have already seen.
This includes
Scoped studio engagement
Authored, not generated
Every decision traceable
< Meet Our Team >
Branding and visual systems. Murshid designs the identity and the interface as one set of rules, so the brand does not come apart the moment it becomes a screen. He also runs the studio's work across the Gulf.
Murshid
Sanjay
Srijith
< Meet Our Team >
Branding and visual systems. Murshid designs the identity and the interface as one set of rules, so the brand does not come apart the moment it becomes a screen. He also runs the studio's work across the Gulf.
Murshid
Sanjay
Srijith
< Meet Our Team >
Branding and visual systems. Murshid designs the identity and the interface as one set of rules, so the brand does not come apart the moment it becomes a screen. He also runs the studio's work across the Gulf.
Murshid
Sanjay
Srijith